Kallidai Pappads, a traditional South Indian appalam (papadum) manufacturer based in Tamil Nadu, had been producing quality products for over two decades but was limited to local wholesale markets. With changing consumer behavior and the rise of online shopping, they needed to establish a digital presence and tap into direct-to-consumer sales.
Key Challenges:
- No online presence or e-commerce infrastructure
- Manual order processing leading to delays
- Limited reach beyond local wholesale distributors
- Needed integration with online marketplaces like Amazon and Flipkart
- Inventory management across multiple channels